Diesel Room: right wall image
DIESEL: Only The Brave
Motion — Image design
Online art installation created with Tim Muller to promote Diesel's new fragrance "Only The Brave". The site, created & curated by (HKI)™, invites selected artists and designers to respond to the concept 'Do you have what it takes?' that is key to the product and the campaign.
Our response – "Man must explore" – takes its inspiration from the quote of Astronaut David R. Scott, Commander of the Apollo 15 Lunar Mission:
“As I stand out here in the wonders of the unknown at Hadley, I sort of realize there is a fundamental truth to our nature. Man must explore.What is braver that being strapped on top of a giant rocket and shot in space? Landing on an extraterrestrial body and walking around in a complete vacuum — only protected by a fragile suit, knowing that the smallest mistake you make can be fatal. That is brave.
And this is exploration at its greatest!”
You can read about the thought process behind the project on my blog.
"Man must explore" video. — View large version
Diesel Room in situ
Diesel Room: ceiling graphic
Diesel Room: floor graphic
Diesel Room: left wall image